Let me tell you a little about Bison Grass (known back home as Żubrówka). It’s not just any vodka – it’s the 3rd most popular vodka in the world, and what’s even cooler, it’s the #1 flavored vodka out there. We’re talking about a drink with history and character. Our agency, Concept21, is bringing Bison Grass back to the US market. It was here before, but now we’re reintroducing it with a fresh start.
Our Goals
1’
We aim to secure a top spot for Żubrówka Bison Grass in the U.S. flavored vodka segment, leveraging its global position as the #1 flavored vodka and 3rd most popular vodka worldwide.
2’
Ensure Żubrówka Bison Grass is available in 500 new retail locations across the U.S. within the next 12 months, targeting major chains like Walmart and Total Wine
3’
Grow Żubrówka USA’s social media following by 25% through targeted digital campaigns and user-generated content
4’
Achieve a 20% increase in U.S. sales within the first two years, capitalizing on the premium flavored vodka market and the growing trend for natural, authentic products.
What have we done
End-to-End Web Development and Marketing for Żubrówka
Conducted an extensive market analysis
Weekly client meetings
Built website structure
SEO optimisation
Created website mockups
Designed custom graphics
Developed and programmed the website
Performed social media analysis
Set up social media accounts
Managing social media acoounts
Results
+301%
increase in page views on Google in month
$60
traffic value
+125%
increase in keyword rankings
How the Bison Grass Website looks Now:
Curious About Żubrówka's Website Makeover? See the Full Process!
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