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Our Blog

Expert Tips and Legal Insights for You

Google AI Mode: How to Win Traffic in the New Search Era

June 30, 2025
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Karol Andruszkow
Co-founder and CEO of Concept21

How to Build an International SEO Strategy That Works?

Break into new countries with international SEO. Follow our expert SEO strategy for global reach, localization, and faster results.
June 11, 2025
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Karol Andruszkow
Co-founder and CEO of Concept21

Google AI Overview: Key Statistics & Facts You Need To Know

Over 60% of searches end without clicks thanks to Google’s AI Overview. Find out what this means for your SEO—and how to win in the new search game.
May 26, 2025
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Karol Andruszkow
Co-founder and CEO of Concept21

Secrets of website traffic: SEO vs. SEM – what works best?

Unlock website traffic secrets with our SEO vs SEM guide. Drive more visitors to your site and master best practices for organic search and paid ads.
April 22, 2025

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Karol Andruszkow
Co-founder and CEO of Concept21
Karol is a serial entrepreneur, e-commerce speaker, and founder of 3 startups. He advised hundreds of companies and was responsible for projects worth over EUR 50 million for financial institutions in Europe.
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​He earned two master's degrees - Computer Science and Marketing Management - from Poland and Portugal. He has over ten years of experience in Silicon Valley, Poland, Portugal, USA, and UK, helping startups, financial institutions, and SMEs improve their functioning through digitization.
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