Finding Amazon Influencers Who Will Make Your Brand Shine

Karol Andruszków
Co-founder and CEO of Concept21
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Are you an Amazon seller looking to boost your product's visibility and sales? If so, you may want to consider working with influencers. Influencers are people with a large following on social media who can promote your product to their audience and generate buzz around it. But where do you find influencers on Amazon? Don't worry; I've got you covered. We will go step by step through the process of finding the perfect Amazon influencer that will make your brand shine. Let’s start right away! 

Who are Amazon influencers? 

Looking to turbocharge your Amazon sales and get your product in front of millions of eyeballs? Meet the Amazon influencers and social media superstars who are taking the platform by storm!


Amazon influencers are the ultimate promotional powerhouse, tirelessly promoting products to their loyal followers and earning a tasty commission on sales made through their unique links. From Insta to TikTok, Twitter to YouTube, Amazon influencers are out there working hard to make your product a household name.


And it's not just sellers who benefit from the power of the Amazon influencer. Influencers themselves can enjoy a whole host of perks, from juicy commission payouts to increased following and credibility and even access to exclusive features and tools designed to help them succeed.


So why wait? If you're looking to supercharge your Amazon sales and take your brand to the next level, get in touch with the Amazon influencers today and see just how powerful they can be!

💡 How to become an Amazon influencer? 


To become an Amazon influencer, you need to sign up for the Amazon Influencer Program. You can do it here:

Guide for finding the perfect Amazon influencer for your brand 

Step 1: Determine Your Target Audience

Before you start reaching out to every incfuencer with a social media account, it's important to get strategic and identify your target audience.


Think about it: the last thing you want is to invest time and money in an influencer campaign only to find that you need to reach the right audience. That's why it's crucial to determine the specific type of people who are most likely to be interested in your product or service. This involves a deep dive into factors such as age, gender, location, interests, and purchasing habits.


There are plenty of tools available to help you gather this information. Amazon's search bar is a great starting point, allowing you to see the most popular keywords and phrases related to your product. You can also use Google Analytics to track your website visitors and gain insights into their demographics and behavior.


Once you've gathered this data, you can start looking for influencers who cater to your target audience. For example, if you're selling organic skincare products aimed at young women, you'll want to find influencers who are popular with that demographic rather than middle-aged men who are into extreme sports.


By taking the time to identify your target audience and find the right influencers, you'll be well on your way to a successful campaign that generates buzz, drives sales and takes your brand to the next level.

Step 2: Identify Relevant Product Categories

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Step 3: Search for Top-Ranked Products in the Category

Start by typing relevant keywords into Amazon's search bar and sorting the results by customer ratings and reviews. This will give you a quick and easy way to see which products are the most popular among your target demographic. Be sure to pay close attention to products that have a high number of positive reviews and ratings, as these are likely to be the ones that your audience will be most interested in.


If you're serious about finding the best products to promote, you'll want to go the extra mile and use tools like Jungle Scout to identify top-selling products in your chosen categories. With this powerful tool at your disposal, you'll be able to access a wealth of valuable data, including sales estimates, ranking history, and even competitor analysis. Armed with this knowledge, you'll be able to make smarter, more informed decisions about which products to promote and why.

Step 4: Look for Reviews with Verified Purchases

Now comes the fun part - digging into the juicy details and uncovering the true opinions of the people who matter most: verified purchasers.


When it comes to reviews, not all feedback is created equal. While positive reviews and ratings are certainly important, what really sets verified purchase reviews apart is the trust factor. These are the reviews that come from customers who have actually bought and used the product, making them the most reliable and trustworthy source of information around.


So, take your time to pore over these reviews and get a sense of what people really think about the product. Look for recurring themes and patterns in the feedback, and pay close attention to any complaints or issues that keep cropping up. This is where you can really start to separate the wheat from the chaff and find the products that truly deliver the goods.


Once you've identified the most valuable reviews, it's time to start thinking about the people behind them. Look for reviewers with a strong social media presence, including a large following on platforms like Instagram, Twitter, and Facebook. Tools like FollowerWonk and Buzzsumo can help you identify influencers who have a significant following in your chosen categories. By targeting these influencers, you can tap into a highly engaged and passionate audience that is already primed to hear about your product.

Step 5: Reach Out to Influencers

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Before you dive in and start firing off emails or DMs, it's important to take a strategic approach.


First, start by following the influencers on social media and engaging with their content. This can be as simple as liking their posts, leaving comments, and sharing their content with your own followers. By doing so, you'll start to build a rapport with the influencers and show them that you're genuinely interested in what they have to say.


Once you've established a relationship, it's time to start reaching out with your pitch. Keep in mind that influencers are constantly bombarded with offers and requests, so it's important to make your pitch stand out. Be clear and concise about what you're offering, and be sure to highlight the value that you can bring to the influencer's audience.


And don't forget to sweeten the deal! Incentives like exclusive discounts or early access to new products can go a long way in convincing an influencer to partner with you. But be careful not to come off as pushy or overly aggressive - remember that the key to successful influencer marketing is building a genuine, long-term relationship based on trust and mutual benefit.


So get out there and start connecting with the influencers in your chosen categories. With a thoughtful and strategic approach, you'll be well on your way to building a powerful network of Amazon influencers that can help take your product to the next level.

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The power of organic marketing - summary 

By taking the time to really get to know your audience, digging deep into product categories, and identifying the most valuable reviews and influencers, you can create a winning strategy that drives massive sales and establishes your brand as a leader in your chosen categories.


Remember, success on Amazon is all about standing out in a crowded marketplace and giving your customers the value and quality they crave. By tapping into the power of influencers, you can do just that and build a thriving business that stands the test of time. So get out there and start identifying the influencers that will help take your Amazon products to the next level. 

Karol Andruszków
Co-founder and CEO of Concept21

Karol is a serial entrepreneur, e-commerce speaker, and founder of 3 startups. He advised hundreds of companies and was responsible for projects worth over EUR 50 million for financial institutions in Europe.


He earned two master's degrees - Computer Science and Marketing Management - from Poland and Portugal. He has over ten years of experience in Silicon Valley, Poland, Portugal, USA, and UK, helping startups, financial institutions, and SMEs improve their functioning through digitization.