Forever Fresh: The Power of Evergreen Content

Karol Andruszków
Co-founder and CEO of Concept21
Half of the graphic consists of a green background, and the other half is a picture of a branch against a background of rain

Are you looking for a way to increase website traffic and boost your search engine rankings? Look no further than evergreen content. This timeless and relevant content can help you establish authority, build trust with your audience, and drive long-term results. This guide will show you how to identify, create and promote evergreen content that keeps your website fresh and relevant forever.

What is evergreen content? 

Why is evergreen content important? 

Benefits of evergreen content

💡 Topical vs. evergreen content - what is the difference?


When it comes to content marketing, it's essential to understand the difference between topical and evergreen content. Topical content is timely and relevant to current events, trends, or news stories. It's great for generating buzz and driving traffic in the short term, but it can quickly become outdated and irrelevant. 


On the other hand, evergreen content is timeless and always relevant. It may drive less traffic in the short term, but it will continue to bring in traffic and engagement for months and even years. The key to a successful content marketing strategy is to strike a balance between the two - using topical content to generate buzz and drive traffic in the short term while investing in evergreen content to build a strong foundation for long-term traffic and engagement.

Best examples of evergreen content

Green graphics with leaves on which the text is placed

When creating content that will stand the test of time, evergreen content is the way to go. These articles, tutorials, and guides are always relevant and valuable, making them a great way to drive traffic and increase search engine rankings. But what exactly is evergreen content, and how can you create it?


One of the best examples of evergreen content is the 'how-to' guide. These articles provide step-by-step instructions on a particular topic, making them valuable resources for readers. For example, a 'how-to' guide on gardening tips will always be relevant to readers, no matter the time of year.


Another great example of evergreen content is listicles. These types of articles provide a list of tips, tricks, or tools on a particular topic. For example, a listicle on the best productivity apps will always be relevant to readers, regardless of when they read it.


Tutorials are also excellent examples of evergreen content. These articles provide a detailed explanation of a particular topic, along with visual aids like images or videos. For example, a tutorial on how to knit a scarf will always be relevant to readers, even if they read it months or even years later.

How to create evergreen content? 

1. Identifying the evergreen topic

When creating evergreen content, the key is to identify topics that will remain relevant and popular for an extended period. These types of content will continue to drive traffic to your website long after published. But how do you identify evergreen topics?


One approach is to look for timeless topics, such as how-to guides, listicles, and tutorials. These types of content will always be helpful to your audience, regardless of when they were first published. You can also look for topics closely tied to current events or popular trends but have a broader appeal.


Another way to identify evergreen topics is to look at your website's content. Analyze your website's analytics to see which posts have consistently driven the most traffic over time. These are the types of content that are likely to be evergreen.


Finally, you can use tools such as Google Trends or Ahrefs to see which keywords are consistently popular. These keywords can provide insight into the topics that are likely to be evergreen.


In summary, when creating evergreen content, the key is to identify timeless topics closely tied to current events or popular trends and have a broad appeal. By doing so, you'll be able to create content that will drive consistent traffic to your website for months and even years to come.

2. Creating high-quality content

Creating high-quality evergreen content is crucial to keeping your website or blog relevant for an extended period. But what exactly does high-quality content mean?


First and foremost, it means providing valuable information to your audience. Your evergreen content should educate, inform, or entertain your readers in some way. It should be something they can't find anywhere else, or at least not presented in the same way.


Your evergreen content also needs to be engaging and easy to read. Break up large blocks of text with headings, subheadings, and bullet points. Use visuals, such as images and videos, to make the content more appealing. And most importantly, make sure your content is error-free and well-researched.


In addition to providing value and being engaging, your evergreen content should also be easy to find. Optimize your content for search engines by using keywords and meta tags, and make sure your content is organized and easy to navigate.


Creating high-quality evergreen content is not easy, but it is worth it. By providing valuable information that is engaging and easy to find, you will attract and retain more visitors to your website or blog and ultimately increase your revenue.

3. Optimizing for search engines

Creating evergreen content is crucial for any website or blog that wants to establish itself as a reliable source of information. But more than simply publishing high-quality content is required. To truly maximize the potential of your evergreen content, you need to optimize it for search engines.


First - do keyword research. You'll want to identify keywords relevant to your content and that people are searching for. Once you have your keywords, you'll want to include them in your title, meta description, and content. This will help search engines understand your content and make it easier for people to find it.


Next - use headings and subheadings. This will help organize your content and make it easier to read. It also makes it easier for search engines to understand the structure of your content. Use H1 for the title, H2 for subtitles, and H3 for sub-subtitles.


Finally - remember meta tags. You can add these tags to your website's code to provide additional information to search engines. They include meta descriptions, which appear under the title of your content in search engine results, and meta keywords, which help search engines understand the keywords you're targeting.


By following these guidelines, you can give your evergreen content the best chance of ranking well in search engine results and reaching more people. Remember that creating high-quality content is just the first step; optimizing it for search engines is just as crucial if you want to see actual results.

4. Promoting and updating evergreen content

Once you have high-quality, informative, and engaging content, it's essential to promote it and keep it updated. The key to getting the most out of your evergreen content is to ensure it stays relevant, which means keeping it fresh and up-to-date.


One way to promote your evergreen content is through social media. Share your content on your own social media channels and encourage others to share it. You can also use paid social media advertising to reach a wider audience. Email marketing is also a great way to promote evergreen content to your subscribers. Send a newsletter with links to your best evergreen content and encourage them to share it with their own networks.


Another way to keep your evergreen content relevant is to update it regularly. As time goes on, new information and data may become available, and you'll want to incorporate them into your content. 


Additionally, you'll want to update any outdated information or broken links. By keeping your evergreen content fresh and up-to-date, you'll ensure that it continues to drive traffic and generate leads for your business."


Think of your evergreen content as a long-term investment. By promoting it and updating it regularly, you'll reap the benefits for years to come. With the proper promotion and upkeep, your evergreen content can be a powerful tool for driving traffic and generating leads. 

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How to find evergreen content ideas? 

a) Keyword research tools 

By researching the keywords relevant to your industry or niche, you can identify the topics that are most likely to be searched for over an extended period.

b) Industry news and updates

Stay up-to-date on the latest trends and developments in your field. This will give you a better understanding of relevant topics to your audience.

c) Common problems or questions

Identify the common problems or questions your target audience has and create content addressing them.

d) Analytics data

Look at the data from your website analytics to see which of your existing pieces of content are performing well and consider creating similar content in the future.

e) Competition

Check out what your competitors publish and see if there are any gaps in their content that you can fill with your own evergreen content.

f) Quora or Reddit

These platforms are excellent sources of information on common questions and problems people have. You can also use them to find gaps in the knowledge available.

g) Audience

Ask your audience what they want to know more about, and use their feedback to create evergreen content that addresses their needs and interests.

The timeless evergreen content - summary

Photo of the forest from above along with the road and purple boards with inscriptions

In conclusion, evergreen content is a powerful tool for any business looking to establish a solid online presence. By creating relevant, valuable, and timeless content, you can ensure that your audience will continue to engage with your brand long after the initial publication date. So, whether you're a blogger, marketer, or business owner, it's time to embrace the power of forever-fresh content and see the results for yourself.

Evergreen content  - FAQ

Karol Andruszków
Co-founder and CEO of Concept21

Karol is a serial entrepreneur, e-commerce speaker, and founder of 3 startups. He advised hundreds of companies and was responsible for projects worth over EUR 50 million for financial institutions in Europe.


He earned two master's degrees - Computer Science and Marketing Management - from Poland and Portugal. He has over ten years of experience in Silicon Valley, Poland, Portugal, USA, and UK, helping startups, financial institutions, and SMEs improve their functioning through digitization.