Organic Marketing - The Best Source Of Free Traffic

Karol Andruszków
Co-founder and CEO of Concept21
Graphic with a photo of a tree with oranges, a green background with leaves and the words "Organic Marketing"

Imagine free traffic to your website that you don't even have to pay for? Sound unrealistic? Not at all! That's the magic of organic marketing, which anyone can (and even should) do, whether they're a freelancer or a full-scale business owner. Find out how easy it is to start organic marketing today and get access to a high-value free traffic source!

What is organic marketing?

Organic marketing is a type of marketing that focuses on creating content and activities that are natural, genuine, and authentic. It is an approach that relies heavily on building relationships and trust with a wide variety of audiences. Organic marketing strategies are designed to build up a brand's presence in the online environment over time by providing valuable content and engaging with customers. 


This approach is very different from traditional marketing, which relies heavily on paid advertising and outreach. Organic marketing involves using a variety of tactics to reach out to potential customers through content, social media, and other channels. It is an effective way to build relationships and trust with the customers and to increase visibility and engagement with the brand. Organic marketing allows companies to connect with customers in a meaningful and authentic way, while also building a loyal customer base that will remain loyal even in the face of competitors.

Types of organic marketing

Organic marketing requires a lot of research and planning to ensure that the best strategies are used to reach the desired audience. Here are some more popular types of organic marketing that work wonders: 


  • Content marketing 
  • SEO (Search Engine Optimization) 
  • E-mail marketing
  • Social media marketing 
  • Affiliate marketing 
  • … and any type of free marketing

Incredible benefits of organic marketing 

Still not convinced whether organic marketing is for you? Be sure to check out its benefits: 

Increased business visibility 

Organic marketing helps your business get noticed by potential customers. When you create content and use SEO techniques, your business’s website, social media accounts, and other channels get more visibility on search engine result pages (SERPs). This can result in more website visitors and potential customers. 

Increased traffic from search engines 

Cost-free marketing strategy 

Organic marketing is a cost-effective way to reach out to potential customers. Unlike paid advertising, organic marketing does not require upfront costs or ongoing fees. This allows businesses of all sizes to benefit from the organic marketing strategy without investing much money.

Deepened bond with customers 

Organic marketing can help businesses establish relationships with their customers. By creating content and engaging with them on social media, companies can build relationships with their customers and nurture them into long-term customers.

Organic marketing vs. paid marketing: What’s the difference? 

The graphic is divided into two parts. On the left there is a purple background with a monitor with dollars and growth bars in a circle, and there are pictures of social media icons in the circles. On the right there is a circle on the background of a photo with a forest in which there is a monitor with the word "SEO" with icons of hearts and silhouettes of people.

Organic marketing and paid marketing are two strategies businesses use to reach potential customers. 


To reach new customers, organic marketing relies solely on unpaid methods, such as content marketing and SEO. Organic marketing typically relies on creating quality content and optimizing it for search engines to reach the right customers. 


On the other hand, paid marketing involves spending money to purchase advertisements, such as Google Ads or Facebook Ads, to get more people to visit a website or buy a product. Paid marketing is most often used to reach new customers quickly, allowing businesses to target specific audiences with ads. 


Both organic and paid marketing can be effective, but it is essential to consider the pros and cons of each before deciding which strategy to use. Organic marketing may take longer to see results, but it can be more cost-effective and long-lasting. Paid marketing, on the other hand, can be more expensive, but it can help businesses quickly reach their goals. It is essential to consider both strategies to determine the best fit for a business.

Top 5 must-try organic marketing strategies 

1. Content marketing

Content marketing is a crucial aspect of organic marketing, as it involves creating and sharing content to reach target audiences. Content marketing can take many forms, including blogs, videos, infographics, and social media posts. Content should be relevant to the target audience, highlighting the business's offerings and providing helpful information. 


Engaging content is essential for organic marketing success, and businesses should also utilize SEO best practices to ensure their content is discoverable by potential customers. With the right strategy, organic marketing can help companies to reach their goals and drive sales.

💡 Try these content marketing activities: 


  • Create a blog - start regularly writing articles on a topic that you are an expert in 
  • Leverage your social media game - try different types of content: threads on Twitter, video tutorials on YouTube, reels on Instagram, articles on LinkedIn
  • Start podcast - open an account on Spotify or even YouTube and start sharing your knowledge with others.

2. SEO (Search Engine Optimization)

​​​​​​Organic search engine optimization (SEO) involves optimizing a website's content and structure to increase its visibility in search engine results. SEO helps boost website traffic and visibility to potential customers looking for specific products or services. It also helps to establish a business as an authority in its field. With a well-developed SEO strategy, companies can improve their visibility on search engine results pages, leading to increased website traffic and, eventually, more conversions. 


SEO must be done correctly and regularly to get desired results. It is vital to keep up with the latest SEO trends and continuously analyze website performance to maximize the effectiveness of organic marketing efforts. 

💡 Try these SEO activities: 


  • Run an SEO audit on your website - find out about what issues prevent you from achieving higher results and fix them 
  • Make keywords research - learn what keywords you should position your business and content 
  • Start guest posting - post content created by you on other platforms to get visibility and builds links.

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3. E-mail marketing

Organic e-mail marketing is an increasingly popular method of connecting with potential and existing customers. It is an effective way to build relationships with your target audience and generate traffic and leads to your website. 


This type of marketing uses content and design to create engaging messages sent to potential customers. Additionally, organic e-mail marketing effectively builds relationships with your customers by responding to their inquiries and providing them with helpful information. 

💡 Try these e-mail marketing activities: 


  • Start sending emails to every new subscriber/user - build relationships with your customers from the very beginning 
  • Make personalized emails - add to emails the name of the subscriber or provide them with an offer matching their last purchase 
  • Share your achievements - don’t be shy and show your customers great results; they also have a part in them.  

4. Social media marketing 

Social media marketing is an excellent tool for organic marketing, as it offers a practical and cost-effective way to reach large audiences. Social media platforms, such as Facebook, Twitter, and Instagram, provide an easy way to share content and engage with customers on a personal level. 


Additionally, businesses can create targeted ads to target specific audiences, such as those interested in their product or service. Social media also provides an opportunity to interact with customers more casually and personally, which can help build relationships with them.

💡 Try these social media marketing activities: 


  • Create accounts where your recipients are - you run even the best account on social media, but you won't get clients from it if your recipients don’t see you 
  • Build a partnership - find brands or influencers with which you will be able to create pleasing cooperation
  • Run a giveaway - it’s a great way to get people to engage with your posts and create an interest in your brand. 

5. Affiliate marketing 

Affiliate marketing is organic marketing that involves a company partnering with an online influencer to promote its products and services. This type of marketing consists of the influencer talking about the company's products and services to their followers, who then can purchase the products or services. 


Affiliate marketing benefits the influencer and the company, as the influencer can monetize their followers while companies benefit from increased exposure and sales.

💡 Try these affiliate marketing activities: 


  • Find perfect affiliates - many people get involved in affiliate programs, so it shouldn’t be very found to find someone to promote you,
  • Create must-try deals - the better deal, the better results, so make sure to provide affiliates with an attractive opportunity,
  • Build your own affiliate program - if you would like to work with multiple affiliates, create your own program when you define the rules of cooperation. 

The power of organic marketing - summary 

Graphics on a blue background, which consists of circles in green color or with pictures of fire, sky, water and windmills.

Organic marketing is an effective way to reach potential customers without spending a lot of money on advertising. It helps to build relationships with customers, increase brand awareness, and establish a business as an authority in its field. It also helps to get website traffic, boost visibility in search engine results, and engage with customers on social media.


The power of organic marketing should be noticed. It is an outstanding tool for businesses looking to grow their reach and increase their profits. Organic marketing is the way to go if you want to improve your online presence!

Organic marketing - FAQ

Karol Andruszków
Co-founder and CEO of Concept21

Karol is a serial entrepreneur, e-commerce speaker, and founder of 3 startups. He advised hundreds of companies and was responsible for projects worth over EUR 50 million for financial institutions in Europe.


He earned two master's degrees - Computer Science and Marketing Management - from Poland and Portugal. He has over ten years of experience in Silicon Valley, Poland, Portugal, USA, and UK, helping startups, financial institutions, and SMEs improve their functioning through digitization.